Channel strategy
How to decide which metasearch channels deserve budget
Not every channel earns its spend in every market. A simple framework for funding decisions.
Read moreInsights
Metasearch strategy, written by operators.
Practical guidance on channels, audiences, pricing, and reporting — the same thinking we apply to client accounts every day.
Key insights
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Articles
Latest thinking
Pricing
Why commission on consumed revenue beats a flat management fee
What changes when your provider only gets paid when you get paid.
Read moreAudiences
Turning first-party data into audiences that actually convert
Start with the guests you already have, not a generic demographic segment.
Read moreRate parity
The parity gaps quietly handing your bookings to OTAs
Where parity breaks most often, and how to catch it before the click is lost.
Read moreReporting
The metasearch metrics ownership actually cares about
Build a report your owners read, not one they forward to someone else.
Read moreOnboarding
Switching metasearch providers without losing momentum
What to keep, what to rebuild, and how to avoid a dark period in your data.
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